Slick Design

Here are just a few points (in no particular order) on what we think makes up a good logo…

It should look good
Well this is obvious, nobody wants to have a poor looking logo as one of the first things people see and if it doesn't look good the design will have to change at some point.

It should create a positive, powerful first impression
This is an important factor in a good logo, as first impressions really do count and could be the difference between a client choosing your company or another.

It should be simple
Keep it simple, stupid. Simple logos are often the best logos, easily recognisable, reproducible and scalable. Remember less is sometimes more.

It should be memorable
Following on from the previous point, a simple logo is more likely to also be a memorable one. If you can not remember a logo then chances are you might not remember the company.

It should look good in black and white
A logo needs to work well in black and white / grey-scale, as this is often how it gets reproduced, and it needs to remain recognisable. If there isn't a black and white version of the logo then there is the risk of it becoming distorted as it gets copied and passed around.

It should be scalable
It is great when your logo is used on a really big scale so everyone can see it but more often than not logos are used less than an inch in size. At a small scale the logo should be just as clear as a large reproduction, which is why simpler is often better. A good logo should be recognised from a distance.

It should be relevant to your industry
A logo design should be relevant to the industry that it represents. For example, it is no good having a flower in the logo to represent an industrial manufacturers (unless they deal with garden manufacture)

Done well a logo will help build the brand and also give a more professional look to any business.

Need a slick logo designed for your company? Get in touch with us today.